Bolenz & Schäfer becomes Roth Hydraulics and reinforces its international presence - Subsidiary in the USA

16/03/2016

Change is afoot for Bolenz & Schäfer GmbH from Biedenkopf-Eckelshausen. The Roth Industries subsidiary is to operate under Roth Hydraulics GmbH from May 2016. The traditional company for hydraulic accumulators, which has belonged to the Roth Group since 1989, will now bear the logo of its parent company Roth Industries. A subsidiary opened in North America back in January 2016 under the new brand: Roth Hydraulics NA, Inc. in Syracuse, USA.

As part of restructuring measures, Roth Industries is bringing together related business areas in its two fields of building and industrial technology, condensing its professional expertise into six divisions. In doing so, Roth Industries is transforming from a group of companies with different brands into a homogenous unit with one consistent brand image. The move was sparked by the entrepreneurial Roth family. All of the divisions will operate under the Roth brand in future – it is the face of the family business and gives it a global identity. Bolenz & Schäfer represents the Hydraulic Technology division.

The USA – one of the biggest hydraulics markets in the world
As CEO of Roth Hydraulics Frank Fuchs explains: “We are delighted to bear the brand name of our parent company under the motto ‘one brand – many strengths’ and can now take better advantage of synergies across the divisions. Along with the subsidiary founded in Taicang, China last year, this subsidiary in North America has enabled us to enhance our international presence even further.” The USA offers one of the biggest markets for hydraulic accumulators, making it a very smart move to establish a subsidiary locally and thus gain better access to the market, as Frank Fuchs explains. Around ten Roth Hydraulics employees will work there in the medium-term.

Accessing new markets – delivering promptly
Roth Hydraulics is able to use existing facilities and infrastructure in Syracuse belonging to Roth Global Plastics which is already based there working in building technology. This includes warehouses, administration facilities and a production plant, where Roth Hydraulics manufactures bladder accumulators and markets piston and diaphragm accumulators made in Germany.
An on-site components purchasing department simplifies the logistics. The new subsidiary supplies North America and Canada with Roth hydraulic accumulators promptly and efficiently. The company hopes the site will help it to deepen customer relationships and gain better access to local markets. It is set to develop a sales and retailer network for catalogue products. As Head of Sales and Marketing Hartmut Kämmer explains: “Proximity to the market and our customers leads to better consultation services and shorter delivery times. The customer service department is also able to act more quickly and efficiently.”

Over 60 years of experience with hydraulic accumulators
Roth Hydraulics – previously Bolenz & Schäfer – has been manufacturing hydraulic accumulators at its site in Biedenkopf-Eckelshausen for all manner of applications for over 60 years. Around 100 employees work for Roth Hydraulics.
Hydraulic accumulators are economic, efficient and save energy at high power outputs, making them a fairly simple yet highly powerful technology for storing energy and drawing hydraulic power. This technology involves compressing a hydraulic fluid such as oil in a gas-filled pressure tank. The gas and the hydraulic fluid are separated out using a piston, bladder or diaphragm. The hydraulic fluid compresses the gas, storing hydraulic energy that can then be released mechanically at any time. As the system pressure falls, the gas expands, pushing the fluid out of the accumulator and back into the hydraulic system. Where other technologies that use costly special products such as capacitors and accumulators in e-hybrid drives are still searching for cheap and effective alternatives, hydraulic accumulators are already offering high cost and energy efficiency. Thanks to large power reserves, they make it possible to design smaller units with a reduced and optimised electrical load. They can be used for attenuation and braking purposes and to store power that can be retrieved at any time for safety purposes without the need for an additional power supply. Roth hydraulic accumulators are therefore used wherever maximum output needs to be generated using little energy, i.e. in plant engineering, in measuring and testing technology and in mobile hydraulics as well as increasingly in systems that use natural resources such as wind and hydropower.

A modular approach to storage solutions
Adopting a modular approach, Roth Hydraulics accumulators are designed and constructed as piston, bladder or diaphragm accumulators depending on customers’ requirements. Customers can be sure to receive a high-quality product that offers maximum value for money and a supreme level of performance while requiring very little maintenance. Roth Hydraulics’ understanding of quality also includes supporting and advising customers on the accumulator acceptance requirements for different countries and applications, a service for which it holds virtually all the certificates required across the world.

A one-stop supplier of storage technologies
Roth has now won customers all around the world with its comprehensive range of piston, bladder and diaphragm accumulators. Frank Fuchs explains the company’s global focus: “Our comprehensive range places us in an excellent position globally. Expanding our own branches and production facilities in key growing markets was a strategic move.”